HAMILTON, Ohio--June 25, 2007-- SMART Papers said it has expanded its core environmental gradeline, Genesis, to feature new 100 percent post-consumer waste papers, new Forest Stewardship Council-certified papers, new colors and a new super-smooth print surface.

SMART Papers is North America's largest independent manufacturer and marketer of premium coated and uncoated printing papers for offset and digital printing. Genesis is its flagship environmental gradeline with all sheets containing 30% to 100% post-consumer waste (PCW) content, as well as products that are FSC-certified with 100% PCW. Digital papers in Genesis are laser and inkjet guaranteed.

"We're in a new era of papermaking--one where there's no longer a tradeoff between earth-friendliness and paper quality," said Dan Maheu, president and chief operating officer for SMART Papers. "Our newly expanded Genesis line demonstrates our commitment to give designers, printers and their customers some of the best-printing environmental papers available on the market today."

The swatchbook's environment theme is showcased with striking, brightly colored underwater photography by Paul Sutherland of Princeton, NJ. Sutherland, a renowned marine wildlife photographer, has had his work featured in National Geographic and Scientific American magazines among many others.

The swatchbook was designed by Memphis-based Chung Design and printed by Williamson Printing in Dallas. Notes on how Williamson printed each of the images are provided.

Details on the Genesis line

The new Genesis line is bold and versatile with its wood-flecked papers, new cover colors and expanded whites and off-whites. The high quality, 30% to 100% post-consumer waste content and FSC-certified sheets make the line the right choice for projects requiring premium papers that are environmentally responsible.

Genesis now offers 17 colors, nine weights and four finishes for creatives and printers to use for projects such as annual reports, identity systems, greeting cards and hang tags.

Four new classic whites and creams from the former Benefit brand bring the number of whites and earth tones in Genesis to eight. Two of these sheets--Snowday and Cream Puff--feature an improved print surface treatment and also are available in a vertical texture. Both Genesis 100 PCW White and 100 PCW Natural are FSC certified.

Five new colors include rich and saturated Coco, Cranberry, Windsor Green, Dark Blue and Serious Black. Weights range from 24-pound writing papers to a 160-pound double-thick cover. The line's four finishes include Smooth, Vellum, Felt and Vertical.

All of the sheets within the Genesis Platform Colors are laser and inkjet guaranteed and all sheets throughout the gradeline are archival, acid free, process chlorine-free (PCF), elemental chlorine-free (ECF) and contain 30% to 100% PCW content.

To obtain the new Genesis swatchbook, contact your local paper merchant or call SMART Papers at 800-443-9773.