MCS Announces Purchase of IR-Track Invisible System By MSP
Press release from the issuing company
Gaithersburg, MD – MCS, Inc., a leader in industrial and mailing inkjet technology has announced that Pittsburgh-based full service direct marketing firm, MSP, has invested in a MCS IR-Track invisible-ink tracking system to enable high speed automation and control of mailing documents without visible automation marks.
The patent-pending IR-Track system provides for the reading of sequence or record information in the trim area on a continuous forms printer. Once read, the information is printed as individual invisible codes on a 2-up form and immediately verified with an IR-Track invisible reader. With this verification, the operator is assured that the invisible code has the correct data and has the optical integrity needed to be inserted into an MCS Perfect Match-enabled inserter.
Adding the IR-Track system will enable MSP to eliminate the use of unsightly visible barcodes and 2-dimensional symbols for tracking and matching personalized letters. The system is compatible with MSP’s seven existing MCS Perfect Match camera vision systems currently used for matching and read-and-print applications on its high-speed FlowMaster inserters.
This technology purchase will allow MSP to expand its offering of personalization products to its customers. While MSP’s utilization of the Perfect Match system has enhanced its profit margins for a wide range of matching jobs, some end-users are still reluctant to allow visible codes or symbols onto documents with high perceived value. Automation such as the IR-Track gives the potential of capturing more of these jobs and producing them with automation. MSP President, Richard Bushee III, commented, “MSP has a focus on high-value services and products such as personalization and matching.” Bushee added, “MCS’ technology will allow MSP to continue to grow in these areas that our customers value”.
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