The Results Of The Industry Measure's Latest Design & Production Survey Are Now Available
Press release from the issuing company
NEW YORK -- May 22, 2007 -- The Industry Measure today released the latest results of its twice-yearly survey of the graphic design and production markets, the most recent in a series of surveys that the company has conducted since 1996. The 213-page report contains the results of an extensive mail survey of the creative markets, and features The Industry Measure’s standard “boilerplate” questions about Business Conditions, Business Challenges, Sales Opportunities, and Planned Investments (as well as 12-month Investment Projections of more than 100 equipment, hardware, and software categories, including expected number of units shipped and dollar values). The Summer 2007 survey also asked several specialty questions on such topics as digital print buying (who is buying digital printing, and how much of it are they buying); the extent to which creatives are working on personalized, customized, variable-data, or targeted print projects; trends in the adoption of online proofing; which old and new media channels are becoming more and less important for creatives and their clients; and more.
In addition to the results of the current survey, Design & Production #23 also draws on The Industry Measure’s 13-year database of survey results to put current findings in historical perspective and examine how past and present trends will likely play out in the future. How are media trends affecting these companies? What is the role of print vs. new media in their service offerings? Where do they see their companies going in both the near- and long-term? What hardware, software, and equipment are they buying to meet their expected needs?
Industry Measure reports are available for online purchase at the Industry Measure eStore in PDF format (http://www.theindustrymeasure.com).
“The Design & Production series of surveys complements The Industry Measure’s other ongoing market surveys, such as Printing, Publishing, and Internet Design & Development. The analysis in Industry Measure reports draws on all these market surveys and, in combination with our extensive historical databases, provides as complete a picture of graphic arts companies as is possible.”
According to the Report
- In Summer 2007, the top three planned investment categories for all design and production establishments were workstations, flat-panel LCD monitors, and royalty-free stock photos;
- In Summer 2007, 31% of design and production establishments said that they worked on some type of personalized, customized, variable-data, or targeted print job in the past 12 months;
- In Summer 2007, the top media channel that design and production establishments currently use to market and promote their clients’ or their own products or services is print direct mail, cited by 61% of all respondents.
The Industry Measure report, Design & Production #23, is available for purchase by visiting the secure Industry Measure eStore online at www.theindustrymeasure.com or by phone at 866-873-6310. The price for the 213-page report is $4,750. Industry Measure eStore customers can download this report in PDF Acrobat format immediately after purchase. An Executive Summary of this report is available for $349.
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