Marketing communications service for digital printers enhanced by Touchpoint Communications Group
Press release from the issuing company
Lawrence, MA – May 15, 2007 – Touchpoint Communications Group has enhanced Digital Touchpoints, its marketing communications service for digital printers. The new feature, miniMessenger, allows the current email product, eMessenger, to be printed as well as mailed electronically. In addition to receiving an HTML file, subscribers will also receive an InDesign file of the same content in a redesigned tri-fold format. This new feature allows subscribers to use VDP for all Digital Touchpoints products allowing subscribers to showcase their capabilities.
The program, Digital Touchpoints, consists of supplying each quarter, a completely customizable four-page, four-color ready-to-print newsletter InDesign file; a quick-read, customizable eNewsletter and ready-to-print miniMessenger; and a 5” x 8” four-color ready-to-print postcard InDesign file. Each product utilizes one-to-one variable data printing as well as versioning. All three products allow digital printers to maximize the marketing capabilities of the information in their databases as well as create versions with photos and messages from each of their sales representatives. An alternate article appropriate for traditional offset printers is included in each issue of the print newsletter.
All products are regionally exclusive. The print newsletter, 1:1 Messenger, contains articles focusing on marketing, databases and creative issues. 1:1 e-Messenger/miniMessenger is a professionally designed informative e-mail newsletter customizable with the client’s brand and promotional message.1:1 e-Messenger also links directly to the client’s website, providing an effective way to generate site traffic. Touchpoint Communications Group Inc. conducts the email distributions for the clients and provides them with tracking results following each distribution. The quick-tips postcards deliver high value messages for the digital printers’ clients, promote specific services, and help build top-of-mind awareness in their market.
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