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Mitsubishi Press Gives Color City More Color Choices, Coating Capabilities

Press release from the issuing company

May 14, 2007 -- COMPTON, Calif. -- Color City, a 4-year-old commercial printer, has installed a six-color Mitsubishi Diamond 1000LS sheetfed press to increase its capacity and product diversity. The 28-inch press is Color City's first press equipped with an inline aqueous coating unit. Since the installation, the printer has seen a significant improvement in production speed and now is able to turn jobs around faster to address the needs of its customers. "Most important to us was the addition of coating capabilities," said Daniel Lee, manager. "Our previous press was a four-color, 26-inch Shinohara. We wanted the new press to take Color City to the next level of production." Lee said aqueous coatings enable Color City to handle printed materials faster and provide its customers with higher gloss and better durability. He added that the six printing units on the Mitsubishi press expand the color gamut available to Color City. Color City was established in 2003. The company employs 12 people. Its sales volume in 2006 was $1.5 million. In addition to general commercial projects printed for local businesses, Color City performs trade printing for brokers. Advertising specialties, such as custom-printed office calendars, also is an area of expertise. "The new press prints very sharp quality," Lee said. "It is a solid press. It offers good running speeds. Mitsubishi came highly recommended from other printers we talked to."