Editions   North America | Europe | Magazine


Affinity Express Appoints SVP of Operations to Lead and Strengthen Client Support

Press release from the issuing company

Chicago, March 20, 2007 -- Affinity Express Inc., the leading provider of outsourced graphic and design services for the newspaper, commercial printing, retail/quick printing, embroidery and promotional products industries, announced the appointment of Michael Santamaria as senior vice president of operations. In this new role, Mr. Santamaria will be responsible for overseeing U.S. teams in professional services, account management, account services and graphic design, as well as client-based personnel. He will focus on enhancing discovery, implementation and ongoing support to increase satisfaction and retention for Affinity Express clients such as ADVO, Tribune Company, Standard Register, Staples, OfficeMax, Land’s End and more than 3,000 others. In this role, Mr. Santamaria will report directly to Chief Operating Officer David McTarnaghan. According to Mr. McTarnaghan, “Clients are not only looking for solutions to lower their costs, increase revenue and enhance their ability to compete. They want a partner to lead them through the process of evaluating and implementing outside providers. This leadership is especially critical in the field of graphic and design services, a newer and emerging category of outsourcing. As a pioneer in the field, it is even more critical that our processes, methodology and response mechanisms set the standards. Based on his experience and talent, I am completely confident that Michael will succeed and am delighted to welcome him to the team.” Mr. Santamaria is an executive with over 18 years of consulting, finance and operations experience. Prior to joining Affinity Express, Michael was the president & CEO of the U.S. subsidiary (Danet Inc.) of a German consulting company Danet GmbH. In his role with Danet Inc., he was responsible for the go-to-market strategy and operations for North and South America. Early in 2007, Michael successfully sold the Danet Inc. unit to a publicly-traded software provider. Previously, Mr. Santamaria spent several years in the media industry as general manager of the media buying company Market Place Print (MPP) and as a consultant. During his tenure with MPP, Michael implemented a Six Sigma initiative that improved on-time delivery of customer projects by more than 50%, reduced error rates four-fold and reduced discrepant invoice rates from 37% to 12%. Mr. Santamaria began his career with General Electric, where he was a graduate of the company’s financial planning program and received his Six Sigma, Master Black Belt Certification. Mr. Santamaria holds a Bachelor of Arts degree in business from Washington and Jefferson College and a M.B.A. from Case Western Reserve.