Stora Enso supplies Nordstrom with 30% PCW and FSC-certified papers
Press release from the issuing company
WISCONSIN RAPIDS, Wis., March 19, 2007 – Stora Enso announced today that it will supply Nordstrom, one of the nation’s leading fashion specialty retailers, with catalog papers containing 30% post-consumer waste (PCW) and certified by the Forest Stewardship Council (FSC). Strategic Paper Group is the merchant managing transactions for Nordstrom on behalf of Stora Enso.
The particular product line being ordered by Nordstrom is Stora Enso’s Arbor line, launched in 2006 and designed to optimize forest conservation without sacrificing print production values. FSC certification of this product line ensures, through independent third-party audits, that the paper comes from well-managed forests that adhere to strict environmental and socioeconomic standards. The Arbor line is specifically targeted to producers of upscale magazines and catalogs.
Nordstrom will begin sourcing Stora Enso’s Arbor line in April for all of its catalogs, its internal company newsletter distributed to 55,000 employees and its annual report. In addition, virtually all of the company's printing partners will be FSC-certified.
“We are excited by the opportunity to work with an organization that not only is a retail fashion leader, but also shares our commitment to sustainability and corporate responsibility,” said Paul Clancy, vice president, merchant sales for Stora Enso. “By selecting Arbor, Nordstrom will maintain the high quality image of their print programs, while affirming its support for environmentally sound solutions.”
“We realize the number of catalogs we send out and the kind of paper we use directly affects the environment,” said Linda Finn, executive vice president of marketing for Nordstrom. “Our goal is to keep Nordstrom customers updated on the latest in fashion and inspire them to shop with us, but we want to do that in a way we can all feel good about.”
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