Pair of HP Indigo Press 5000s Extends the Power of ANRO's Suite of HP Graphic Arts Digital Solutions
Press release from the issuing company
PALO ALTO, Calif., February 15, 2007 – HP today announced that Philadelphia-based ANRO Inc., a premier full-service commercial printing company, recently added two HP Indigo press 5000s, and an HP Indigo press s2000, enhancing its comprehensive portfolio in corporate printing, mail, fulfillment, and digital media services. The company operates a suite of HP Graphic Arts solutions, using HP Indigo, HP Designjet and HP Specialty Printing Systems (SPS) products to create high-quality marketing collateral and direct-mail pieces that generate profitable returns on investment.
ANRO is showcasing its new presses and complete HP digital workflow in a site tour today that is part of the North American HP-sponsored GO Digital seminar series.
“Leading commercial printers like ANRO recognize HP Indigo presses as the ideal choice to take marketing collateral to new, higher levels of relevancy and response,” said Alon Bar-Shany, vice president and general manager, Indigo division, HP. “With HP technology in its mail shop, digital printing and display signage operations, ANRO Inc. is assured of having the quality and productivity that directly affects client satisfaction and increasing profit opportunities.”
The two new six-color HP Indigo press 5000s and six-color HP Indigo press s2000 extend the personalized direct-marketing printing performed on a previously installed HP Indigo press 5000. ANRO’s investment in digital technology is a testament to the growth and demand of personalized marketing collateral. With three HP Indigo press 5000s, ANRO has the ability to maximize workflow and deliver affordable, short-run jobs in a short amount of time. The firm installed the HP Indigo press s2000 for digitally-printed work on specialty media.
The firm also relies on HP for its large-format printing needs with two pairs of HP Designjet 5500 and 1055s printer models. For maximum efficiency in imprinting high-volume direct-mail materials printed on ANRO’s offset presses, the company uses mailing systems manufacturer MCS’ Graphics Imaging System 4250 featuring long-lasting HP SPS thermal inkjet technology.
Direct marketing evolved
The new HP Indigo presses significantly boost the company’s digital printing capacity, enabling ANRO to stay ahead of the growing demand for smaller print runs and one-to-one personalized print collateral.
By adding the new HP Indigo presses, ANRO has met a growing customer demand for personalization that boosts responses from retail and direct mail programs. One customer, a major car manufacturer, leverages ANRO’s vast capabilities by creating personalized, direct mail pieces for its customers. After a visit to the dealership, the consumer’s detailed information, such as car color and nearest dealership locations, are collected online. From there, the customer is sent a unique mailer tailored to their preferences.
“Our customers want innovative marketing materials that will set them apart from their competitor,” said Jim Spinelli, general manager, ANRO. “Our HP Indigo presses give us the ability to create truly unique, customized pieces that are tailored toward the individual customer.”
ANRO also uses the PANTONE-licensed HP IndiChrome off-press ink mixing system for spot color creation, allowing unlimited color opportunities in printing branded materials for their financial customers.
“HP technology is very unique in its ability to truly support stock colors similar to offset presses,” said Spinelli, “Exact color matching is a real advantage for our business and the infinite color and personalization capabilities of HP Indigo presses has expanded and enhanced our business offerings.”
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.