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Stora Enso launches EcoSet label paper for growing North American PET water bottle market

Press release from the issuing company

STEVENS POINT, Wis., USA, February 14, 2007 – Stora Enso Speciality Papers today announced the launch of EcoSet, a new, wet-strength label paper, specifically designed to meet the rising market demand for water bottles made from polyethylene terephthalate (PET), a recyclable synthetic fiber. EcoSet, which has been tested throughout all facets of water bottle label production, offers label performance with the sustainable packaging advantages of paper. Stora Enso initiated development of EcoSet label paper in response to growing demand by brand owners in North America to purchase locally produced PET water bottle label paper that would offer an economical and ecological alternative to current label substrates. EcoSet is produced at Stora Enso’s Stevens Point (Wisconsin) Mill in the United States. “EcoSet offers a clear competitive advantage to North American water bottle label producers,” said Eckhard Kallies, vice president of packaging papers. “Our local production of EcoSet reduces supply chain costs, when compared to other beverage label substrates. In addition, EcoSet offers brand owners the sustainable packaging advantage of paper, which is derived from fiber, a renewable raw material.”