New York, NY (February 12, 2007)—Total magazine rate-card-reported advertising revenue for the month of January 2007 increased 5.9%, compared to January of last year, closing at $1,295,177,793, according to Publishers Information Bureau (PIB). Ad pages for January totaled 13,228.34, at -0.9% over January 2006.
January 2007 vs. 2006
The Drugs & Remedies, Automotive, and Toiletries & Cosmetics categories recorded double-digit gains in magazine advertising spending and pages in January 2007.
“The Automotive category recorded its first double-digit increase in both PIB dollars and pages since June 2006, driven in part by a resurgence in spending by domestic automakers,” said Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. “And we’re pleased to see the sustained strength in Drugs, plus the significant gain in Toiletries & Cosmetics, boosted by advertising for hair products, makeup and other beauty aids.”
Publishers Information Bureau (PIB), founded in 1947, is the premier source of consumer magazine advertising spending and related data. TNS Media Intelligence, the leading provider of strategic advertising and marketing information, collects and monitors this data and supplies it to PIB. PIB is a membership organization, administered by Magazine Publishers of America, consisting of approximately 250 different magazine titles and newspaper-distributed magazines.
Also up in both PIB revenue and pages were Retail, Direct Response and Media & Advertising. Ad spend in the Retail category in January came from a broad range of companies, from specialty stores and supercenters to department stores and high-end retailers. Nutrition and fitness ads helped propel the increases in Direct Response, while multimedia entertainment companies drove some of the growth in Media & Advertising.
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