Panraven Selects Rapid Solutions Group for Customized Digital Journal Production
Press release from the issuing company
NEW YORK--Feb. 12, 2007-- Rapid Solutions Group, a leading customer communications company, announced today that it has been selected by Panraven Inc. as its strategic communications partner for printing and binding of high-end photo-journals. Currently, Panraven teams with premium tour operators to give their travelers a simple, yet powerful, way to capture their adventures through rich, pre-populated journals that can be personalized and then shared both online and in print.
"We quickly chose the Xerox iGen3 as the platform we wanted and then focused on finding a partner with the system capacity, talent, resourcefulness, price competitiveness, culture and entrepreneurial mindset to be a great partner. We found everything we were looking for in Rapid Solutions Group," said John Shumway, EVP and founder.
"Digital photography has become pervasive, yet most digital photos remain trapped on computer hard drives, disrupting the tradition of the annual family photo album. Everyone wants a rich photo-journal of their great adventures, but few have the time and talent to build one from scratch. We deliver a turnkey solution that addresses both the desires of travelers and the obstacles they face by doing 95% of the work for them," added Shumway.
Nothing is more vital than storytelling, and industry analysis has shown that 89% of all travel decisions need to be supported by word-of-mouth. Panraven's solutions drive increases in new and repeat business for tour operators. This is accomplished through enhanced customer satisfaction and dramatic gains in the quality and frequency of word-of-mouth marketing by former travelers.
"Rapid Solutions Group is pleased to have the opportunity to utilize our industry-leading digital print technology to produce these hardcover journals for Panraven. Since each journal is unique, we've gone beyond variable printing to deliver truly customized, on-demand printing, in addition to new custom hardcover binding solutions. This is one example of how we work with our clients to create tailored materials that aid in building customer loyalty," said Lyle Sanderson, Vice President, Sales, of Rapid Solutions Group.
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