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Four51 Helps Apex Support Franchises

Press release from the issuing company

MINNEAPOLIS – March 14, 2007 – Four51 announced today that a member of its commerce network, St. Paul-based Apex Print Technologies, is experiencing significant success among franchise management customers through its use of the Four51 application. “Franchise systems have a very unique challenge,” said Pete Mallinger, account representative at Apex. “Using Four51, we have been able to meet these challenges and give complete, reliable solutions to franchises.” One of the biggest challenges a franchisor faces is supporting distributed franchisee locations. “When we talk to franchisors we hear again and again how money and time are wasted ordering dated materials, or ordering materials too late because no distribution system was in place. Four51 has helped us change all that,” said Mallinger. Apex is able to give franchisors the peace of mind that consistently branded materials are reaching every franchisee without the headache of micromanaging. With Four51, Apex has been able to offer an innovative solution to its customers: “Grand Opening Day In a Kit.” Mallinger explained, “The opening of a new franchise location is quite an occasion—for both the franchisor and the franchisee. ‘Grand Opening Day In a Kit’ ensures everything necessary for a great kick-off is ready from the get-go.” Apex currently supports 12 franchises but will likely add many more to that list. “We are confident going after franchise business because we know that we can offer—and deliver—a complete solution,” said Mallinger.