BENNINGTON, NEW HAMPSHIRE (February 7, 2007) - Monadnock Paper Mills, Inc. announces the second installment of its Masters of Design series. The series highlights the insights, experiences and work of leading creative minds in the world of graphic design and communication.
Masters Volume II showcases the work of TBWA /Worldwide and features an interview with advertising and design legend, Lee Clow. Lee is chairman and chief creative officer for TBWA, the world's most awarded global advertising network. He and his team have developed a host of well-known campaigns for global brands such as Apple Computer, Absolut Vodka, Nissan and Adidas. The Masters of Design series is delivered in the form of a print promotion showcasing the agency's work and highlighting the printability and quality of Monadnock paper. The print promotion will also carry excerpts of an interview with Lee Clow. The full interview will be available in both podcast and streaming audio formats on the Monadnock website beginning February 12.
In the interview, Clow discusses the agency's philosophy of disruption, reveals the behind-the-scenes story of the creation of Apple Computer's "Think Different" campaign, and offers advice to art directors and designers on how to be more successful and more creative.
"The Masters series continues Monadnock's commitment to be an inspirational and creative resource to the industry," said Geoff Verney, Vice President of Corporate Communications for Monadnock. "Lee's perspective on working with Steve Jobs to revitalize the Apple brand and his sage advice to designers are riveting, inspirational, and definitely worth a listen. The printed piece demonstrates yet again why great work deserves great paperTM by showcasing the dramatic work of Lee and his team."
The series will continue by focusing on the work, words and insights of additional design masters in future installments.
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