WASHINGTON, DC, February 5, 2007 — The Print Council, a national business development initiative dedicated to promoting the greater use of printing and print media, today announced that IWCO Direct, a leading national provider of integrated direct mail solutions, has joined the growing membership of the organization. As a member of the Council, IWCO adds its support to the alliance of companies dedicated to increasing the market for printed materials.
“We look forward to working with The Print Council to be advocates for the power of print,” said Jim Andersen, IWCO Direct President and CEO. “We will work hard with them on a number of issues, including strengthening the printing industry workforce, supporting legislative and regulatory policies that impact our industry, and increasing awareness of the value of print.”
Ben Cooper, Executive Director of The Print Council, commented, “We are delighted to welcome IWCO Direct as our newest partner in raising industry-wide awareness of the vitality of print and the important role it plays in the nation’s economy for advertisers and the entire communications stream.”
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