GRAND RAPIDS, Mich., Jan. 22, 2007 – Chromaticity, Inc., the recognized leader in distribution and deployment of color management and digital imaging technologies, has added Ian Mackenzie to its executive team. The former EFI executive will also be partner and board member. Mackenzie brings more than 20 years of domestic and international Graphic Arts sales, marketing and management expertise to the fast-growing Chromaticity and will be the company's vice president of marketing and business development. As Chromaticity leverages its national reputation in the ink jet proofing space to new initiatives in wide format and grand format imaging, they will be uniquely positioned to add much needed color management expertise to these new growth spaces. "We are pleased to add an individual of Ian's caliber to our organization. In particular, his marketing experience is a much needed addition to Chromaticity's sales and distribution focus," comments Peder Nelson, Chromaticity president. "2007 will be an exciting year for us." Mackenzie joins Chromaticity from EFI where he ran Sales and Marketing for all of EFI's Graphic Arts products in North America. He also spent two years in Europe as EFI's director of European sales. Prior to that, he spent 13 years at Scitex America and Agfa. He brings a proven track record of revenue and profit growth, P & L-based sales management as well as having developed high return business opportunities. "I am thrilled to be a part of the dynamic atmosphere at Chromaticity," said Mackenzie. "We recognize the opportunity to bring to market some unique imaging and workflow products backed by our peerless support and service. Larger distributors tend to be just big 'box movers.' At Chromaticity, we show our partners how to make money with technology. That's what makes us a true value-add distributor to our network of dealers."