Today's Graphics Takes Clients' Marketing Efforts into the Future with its Second HP Indigo press 5000
Press release from the issuing company
PALO ALTO, Calif., January 18, 2007 – HP today announced that Today’s Graphics has installed a second HP Indigo press 5000 in its pressroom, the latest addition for an expanding digital printing operation providing offset-quality printing for a high volume of personalized materials used in marketing campaigns. The new press expands Today’s Graphics’ digital printing capacity, and is the latest of several HP installations at the firm. Today’s Graphics, which moved into a new 40,000 sq.ft. facility last September, also operates a 104-inch HP Designjet 10000s super-wide-format low-solvent printer for display graphics work, as well as three 60-inch HP Designjet 5500s large-format printers.
Since installing its first HP Indigo press in 1996, on-demand printing has become the firm’s sweet spot, building revenue and profit for the company. Operators at Today’s Graphics take advantage of the presses’ robust front-end platform for rapid file processing to move quickly between jobs – interrupting medium-run variable-data jobs, for instance, to print a few copies of other, urgent jobs. The HP Indigo presses are the workhorses of a digital printing operation that operates two shifts per day.
“Our customers are able to establish competitive profit centers because of HP Indigo presses’ unrivaled quality and the better response that level of quality can attract,” said Alon Bar-Shany, vice president and general manager, Indigo division, HP. “Companies like Today’s Graphics exemplify how print service providers use our digital technology to offer best-in-class marketing services.”
One important benefit Today’s Graphics gains with its HP Indigo operation is the offset-quality printing provided with the presses and liquid HP ElectroInk. With the liquid ink, HP Indigo presses offer impressive ink laydown and superior color reproduction, and overall superb image quality compared to other digital press solutions.
“The printing on the HP Indigo press 5000 is so close to traditional offset printing, it’s unbelievable,” said Jack Glacken, who owns Today’s Graphics with two additional partners. “We’re definitely sold on liquid toner versus dry toner.”
Bridging across media with targeted campaigns
The HP Indigo press operation at Today’s Graphics is an integral part in the company’s ability to produce effective, high-value campaigns.
A client hosting a New York education seminar tapped Today’s Graphics for a fast-turnaround, high-quality marketing campaign. In the two days following its seminar, the client used Today’s Graphics to print more than 200 personalized photo albums featuring seminar snapshots. Today’s Graphics also provided the multimedia design for a Web page with seminar highlights video that went live as the books were mailed.
Among the most notable projects being printed on Today’s Graphics’ new HP Indigo press is a 4,000-monthly self-mailer project where each mailer has a personalized URL (purl). Each purl leads to a one-minute online video demonstrating the client’s publishing service. Because of the high level of response to this effort, Today’s Graphics is scheduled to begin producing a second, similar campaign for the same client next year.
Based in Philadelphia, Today’s Graphics was founded in 1977 as a type house and today offers online print management, on-demand personalization, integrated direct marketing and wide format displays. Its clients, which include Fortune 500 firms in the pharmaceutical, financial and other industries, are benefiting from the increased response gained using HP Indigo digital printing in multimedia campaigns.
The HP Indigo press 5000, the most advanced high-end digital printing press on the market, is designed for extremely demanding production environments. Pantone licensed, it prints in up to seven colors, delivering offset quality on a wide range of substrates, and is supported by a complete range of specialized solutions partners.
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