Through October, Business Ad Pages and Revenue Level
Press release from the issuing company
January 10, 2007 Year-to-date ad pages and revenue continue to remain level, with an increase of .91% and .98%, respectively, despite a decline in ad pages by 2.20% for the month of October over same period 2005. Revenue for the month of October over the same period in 2005 grew slightly by .65%. The steady growth of revenue for the year has been due in large part to strong category performers such as the Architecture, Design, Lighting category, with an increase of 11.34%; the Aviation, Aerospace & Military category which followed with a 9.15% increase; and the Resources, Environment, Utilities category, with a 8.38% increase.
“The start of Q4 of 2006 held steady for the business media industry,” said Gordon T. Hughes II, president and CEO of American Business Media, “We have a positive outlook for 2007 as we start reviewing the numbers from the close of 2006. Business media continues to march on and embrace this era of transformation, as Face-to-Face and Digital platforms continue to experience solid growth.”
In January 2005, American Business Media augmented its reporting model for magazine advertising sales in industry markets, as relayed through BIN, by examining 21 markets comprised of all business-to-business books tracked by IMS/The Auditor, and PERQ/HCI for healthcare figures.
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