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Author Brad Smart and DMA's Dr. Ramnath Lakshmi-Ratan Headline NAPL Top Management Conference

Press release from the issuing company

PARAMUS, N.J., DECEMBER 12, 2006 - President, CEOs, COOs, senior executives, and their management teams will once again be treated to the kind of world-class speakers they've come to expect at the Top Management Conference (C), the landmark event of NAPL (www.napl.org), the trade association for excellence in graphic communications management. Slated for March 7-11, 2007, at the Four Seasons Hotel in Santa Barbara, Calif., NAPL's 2007 C features informative keynote presentations by: -- Bradford Smart, Ph.D., president of Smart & Associates, and bestselling author of Topgrading: How Leading Companies Win by Hiring, Coaching, and Keeping the Best People. Dr. Smart has helped many companies "topgrade" their workforce through assessment and coaching programs, workshops, and an array of tools companies can use to execute topgrading initiatives on their own. The improvements in company performance brought about by topgrading have been featured in such noted business periodicals as the Wall Street Journal and Fortune. C attendees will be treated to strategies they can use to make sure they have the personnel they need to advance their own organizations. -- Dr. Ramnath A. Lakshmi-Ratan, executive vice president and chief operating officer, Direct Marketing Association (DMA). A respected marketing expert with more than 25 years of experience in marketing products and services in both the B2B and B2C arenas, the DMA executive will share best-practices strategies on how graphic communications companies can develop effective and results-oriented marketing departments within their organizations. Designed for senior executives and their management teams, NAPL's Top Management Conference has a well-earned reputation as the forum for strategic management information, actionable business strategies, and valuable opportunities for company leaders to network with their peers. "Developing top-notch executive leadership and a highly effective management team are absolute musts for graphic communications companies seeking to remain competitive in today's challenging marketplace. NAPL's Top Management Conference, which brings together industry leaders from across the country, is the best venue I know for company leaders to hone their management skills," said Joan B. Davidson, president and chief executive officer of The Sheridan Press, and chairman of NAPL. In addition to the keynote presentations, highlights of C 2007 include: -- A presentation on findings from NAPL's landmark 2007 State of the Industry Report by NAPL vice president and chief economist Andrew Paparozzi. -- Special Breakout Sessions, including one in which members of NAPL's Management Plus Society will have the opportunity to talk one-on-one with C keynote Brad Smart about their specific organizational development issues. -- Informative Sessions on such critical strategic management issues as "Leadership and Organizational Culture," with NAPL President and CEO Joseph P. Truncale; "Pricing Your Fulfillment Services," with Tom Quinn of the Mailing and Fulfillment Services Association (MFSA); "Digital & Variable - Putting the Pieces Together," with Howard Fenton, NAPL senior consultant; "Make Your Mailings Letter-Perfect," with mailing services expert Mary Ann Bennett; "Strategic Assessments: A Roadmap of How and What to Measure," with NAPL COO Tim Fischer; "Year-Round Recruiting Practices," with David Harding of the Harding Poorman Group; and "Improve Productivity Without Spending (Too Much) Money," with Ray Prince, NAPL vice president and senior consultant. -- A General Session on Best Practices, in which NAPL's Truncale leads a panel of executives from award-winning companies who discuss what best practices are and how they affect staff, clients, vendors, and the bottom line. Also held during the Conferences will be the presentations of the annual NAPL Management Plus awards, sponsored by MAN Roland, American Printer magazine, and Compass Capital Partners, Ltd., and the inaugural NAPL eKG Customer Focus Awards, sponsored by Komori. For more information or to register for the NAPL Top Management Conference or the NAQP Annual Conference, visit www.napl.org/events or call 1-800-642-6275, Option 4.