December 11, 2006 -- Printable Technologies, Inc., leading provider of Web to Print workflow and Variable Data Printing (VDP) solutions, and a team of personalization experts will showcase integrated marketing solutions with a four-month, 12-city “Go Digital” tour. Printable Technologies successful “road show” tour in 2006 will be repeated in 2007, promoted and keynoted by long-standing partner, Hewlett Packard. A marketing revolution is taking place and true “multi-channel” marketing campaigns – which include personalized, cross-media, one to one communications – are the means by which companies speak to their prospects and customers. InfoTrends projects the growth in variable data printing will exceed 15% annual growth between 2004 and 2009. Integrated marketing strategy begins with a deep understanding of customer behavior, preferences and motivation and incorporates multiple media to communicate personally – one to one – with each as an individual. The GO Digital tour will not only promote the best personalization marketing techniques; it will be promoted through a comprehensive, integrated campaign demonstrating these techniques. "Printable Technologies is very pleased to continue our long history with HP and to build upon our fully integrated web-to-HP press solution. The Go Digital events will offer a clear strategy for print service providers and marketing agencies on how to truly provide profitable, VDP-enabled, cross media services to their clients,” said Jim Van Natter, Director of Sales, Printable Technologies. “By incorporating presentations by industry leaders, attendees will gain insight as to how they can market themselves as a solutions provider and differentiate their company through high-growth services. We're excited to share the message!" The GO Digital Tour will be in twelve cities beginning December 12 and ending March 22, 2007. December 12, 2006 - Dallas TX December 14, 2006 - Cincinnati OH January 16, 2007 - Santa Monica CA January 18, 2007 - Charlotte NC January 23, 2007 - New York NY January 25, 2007 - Indianapolis IN February 15, 2007 - Philadelphia PA February 20, 2007 - Boston MA February 22, 2007 - Chicago IL March 13, 2007 - Louisville KY March 15, 2007 - Seattle WA March 22, 2007 - Phoenix AZ For more information or to register call 1.866.522.4103 or visit www.hp.com/go/digitaltour.