NEW YORK -- December 11, 2006 -- Graphic Systems Group, considered to be the largest production agency in the U.S., today announced the appointment of Eric Hegdahl to the position of Marketing Technology Officer. Graphic Systems Group (or GSG) is renown for its work with many of New York's most prominent marketers, including Major League baseball, Citibank, Elizabeth Arden, Maybelline, Revlon, Estee Lauder, NBC, and AÈropostale. Hegdahl comes to GSG with over 15 years of technical and prepress experience in the graphic arts and printing industry. At GSG, he will report directly to owner and partner Ken Madsen and will be responsible for assisting clients in optimizing workflow efficiencies through training and educational seminars. And, he will assist GSG clients in better understanding how marrying business process management with technology can enhance the impact of their marketing campaigns. For more information on GSG, go to www.graphicsys.com.
"The advanced matrix of technology at GSG can sometimes be intimidating for our client base," notes Madsen. "Our aim is to simplify processes and drive down costs, reduce delays, and maximize efficiency. This requires an ongoing assessment of ëbest practices' to ensure each account is satisfied and that we're meeting and exceeding customer expectations. The MTO's role at GSG is that of a ëtechnology diplomat,' as well as evangelist and educator. Eric will interface with the clients and guide them on how to increase cost savings through efficiencies in production and workflow, time-savings though streamlining and technology facilitation, and ease-of-operations through simplified remote project management and monitoring. The more informed our clients are, the more effectively and efficiently we can serve their needs."
About Eric Hegdahl
Mr. Hegdahl is a 1991 Northeastern University graduate (Bachelor of Science, Graphic Communications) who has devoted his career to printing and publishing technologies. He's held positions of increasing responsibility at several major graphic arts firms, including the National Association of Desktop Publishers, Graphic Express (in Boston), Manhattan Color Graphics The Colorwheel (8 years as Prepress Manager), and Plant Manager positions at both DOTS, and American Color. He recently left Fuel Digital (a high-end retouching
and graphic arts company in NYC) as the company's Vice President of Technology to join GSG.
Mr. Hegdahl is also an active member of several industry associations, including IDEAlliance, P3 (Partnership in Print Production), and The Advertising Production Club of New York, a trade association for professionals and students in the graphic communications industry. In addition, he teaches graphic arts-related courses at City University of New York, College of Technology in Brooklyn and is on the Board of Directors for the Xinet Users Group.
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