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HP Launches 'GO Digital' Tour to Help Customers Capture Business Success

Press release from the issuing company

PALO ALTO, Calif., December 5, 2006 - In support of the company's "Capture Business Success" program, HP today announced a new four-month, 12-city U.S. tour focused on helping commercial, quick and franchise print service providers (PSPs) get on the fast track to new and growing profit opportunities in digital printing. Beginning December 12 in Dallas, the tour will feature in-depth discussions of how digital technologies - such as HP's flagship digital press, the HP Indigo press 5000 - are generating more sales with more profitable rates of return for printers and their customers. The seminars are open to existing HP Indigo customers as well as PSPs interested in learning more about the benefits of digital printing. "Our Capture Business Success program is 100% focused on enhancing the capabilities of our customers to target the new, profitable applications that are rewriting the rules of successful marketing," said Francis McMahon, director of marketing, Graphic Arts Organization, HP. "Many of our customers are no longer limited to a single, static, medium; they are selling marketing services that include personalization, web development, fulfillment and more, and the deeper integration they make as marketing service providers is one of the big trends driving overall industry growth." Several HP Indigo press 5000 customers who are also HP Indigo Premier Accounts and members of the Digital Solutions Cooperative (Dscoop) users group are speaking at the GO Digital series. Some of the sessions will be held on-site at HP Indigo customers' printing facilities. In addition to the customer presentations, the GO Digital series will focus on value-add applications including technologies and media selections that enhance print service providers' end-to-end capabilities in variable-data printing. Partners participating in the GO Digital seminar series include: -- Printable Technologies, which provides "Software as a Service" - including web-to-print and VDP - for the graphic arts industry -- MindFireInc, provider of applications and services help marketers synchronize their direct-mail campaigns with the Internet -- AccuData, the leading provider of multi-sourced compiled data and database marketing solutions -- GPA, distributor of specialty printable substrates, including the Ultra Digital brand engineered for HP Indigo digital presses. Modern Marketing in Action The GO Digital tour will not only promote the best personalization marketing technologies, it will be promoted through a comprehensive campaign to prospective attendees that puts these technologies to use. HP Indigo-printed direct-mail pieces produced for the tour include links to personalized URLs (purls) developed by MindFireInc. Each mailpiece recipient will have a personal Web site with information on the GO Digital series, and attendees will also receive a follow-up mailing and e-newsletter that continues the dialogue on variable-data printing and effective marketing techniques. The GO Digital tour dates and locations are as follows: -- December 12 - Dallas, TX -- December 14 - Cincinnati, OH -- January 16 - Santa Monica, CA -- January 18 - Charlotte, NC -- January 23 - New York, NY -- January 25 - Indianapolis, IN -- February 15 - Philadelphia, PA -- February 20 - Boston, MA -- February 22 - Chicago, IL -- March 13 - Louisville, KY -- March 15 - Seattle, WA -- March 22 - Phoenix, AZ. The GO Digital series is an extension of the new HP Indigo Capture Business Success program launched in 2006. Designed to be a comprehensive offering of sales, technical support and marketing tools, Capture Business Success helps HP Indigo customers manage and grow their digital printing businesses. Additional offerings of the Capture Business Success Program include exclusive market study research, online supplies and media ordering, online marketing courses, customizable marketing templates, video clips, case studies and data sheets. PSPs can use this material to show their customers and prospects the marketing opportunities and benefits possible with variable-data, short-run and on-demand printing. More information on the Capture Business Success program's GO Digital series can be found at www.hp.com/go/digitaltour.

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