Quark and InBetween form strategic partnership for delivering solutions based on QuarkXPress Server 7
Press release from the issuing company
Hamburg - November 15, 2006 - Quark Inc. announced today that InBetween GmbH has become a QuarkXPress Server OEM partner and QuarkAlliance technology partner to provide solutions for media-neutral marketing materials. InBetween is the maker of InBetween Professional, a leading product in the field of database publishing systems.
InBetween provides software for automated corporate publishing and full support of the marketing communication process. Using QuarkXPress Server 7 and InBetween, users can set print publications or other output media (such as online catalogues, price lists, shops, or BMEcat) on the basis of structured data sources such as an ERP or marketing database, XML file, or CSV file. The combination of both technologies means users can produce design-rich templates using the full range of QuarkXPress Server 7 features, including the new Job Jackets, Unicode, transparency, and Composition Zones features. These templates can then be made available to multiple remote users to publish customized, server-based advertising materials. The users of InBetween Professional don't need to be professional designers: They can very easily generate different kinds of formats from a single template.
The addition of QuarkXPress Server to the solution enables marketing communications departments to produce complex customized on-demand creative communications and reduce turnaround time from weeks to days. Teams can reduce review and approval cycles drastically because updates and changes can be made at the push of a button. All of these benefits add up to substantial savings in the creation of marketing materials.
"QuarkXPress Server complements our own software to meet the high demands in the field of database publishing," said Armin Dressler, CEO of InBetween. "With the templating and Web-to-print capabilities of QuarkXPress Server underlying our InBetween product line, we can now provide solutions that give our customers the ability to produce highly effective customized communications, whilst ensuring consistency in design and content. This can significantly reduce costs and raise productivity."
Axel Paesike, director of sales and services at Quark Central Europe, said: "InBetween Professional is a powerful catalogue solution based on Quark's well-proven QuarkXPress Server technology. The combination of both solutions will give Marcom departments and retailers the means for easily automating layout-intensive documents. At the same time, the solutions provide strong support for page planning, template modification, and a mixture of data sources. InBetween¥s solution makes all this possible, and we are excited at having them join a growing community of QuarkXPress Server partners."
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