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New Report Sets Baseline For Variable Data Print Variable Imaging Pricing Practices

Press release from the issuing company

NEW YORK -- November 14, 2006 -- The Industry Measure (formerly TrendWatch Graphic Arts) has released the industry's first baseline study on Variable Data Print (VDP) / Variable Imaging (VI) pricing practices. This Industry Measure mini-report, "Pricing for Variable Data Print: Baseline Data on What the Industry Is Doing Now," is aimed at printers and other VDP producers and is priced at $299.00 to fit into even smaller budgets. Data include: - Percentage of respondents offering VDP in-house or outsourcing it; - Preferred pricing models (such as all-in-one package price or individual line-item invoicing) - Which services VDP producers are itemizing separately; - Whether respondents are pricing individual services by value or cost-plus; - Top challenges faced in pricing VDP jobs. One of the most interesting findings of the survey is that the most common pricing models are polar opposites-all-in-one package pricing and individual line-item invoicing-with nearly equal percentages of respondents citing each pricing model. This clearly reflects, not just VDP producers' differing pricing philosophies, but their differing business philosophies.

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