Agencies Using Remote Director To Meet Client Demands Head On
Press release from the issuing company
New York, NY; November 14, 2006 - "We need a quick turnaround." That's a request that agencies everywhere are hearing from clients, despite the fact that many of those same clients require rounds and rounds of revisions. But, thanks to ICS' Remote Director, the industry's top agencies are able to work with their clients' changes, give them more time in the creative process and still meet tight deadlines.
"As our clients demand faster turnaround times, we chose Remote Director to meet this need head on," reports Michael Guzman, Director, Print & Technology at DDB New York. "Remote Director affords us the opportunity to provide our clients with the color accuracy, speed and cost efficiencies that would be unattainable with traditional ink-based proofing."
DDB has offices throughout North America and around the world and, because users are able to work collaboratively from anywhere, Remote Director has helped eliminate the geographical borders that used to separate the offices. "Remote Director has also provided a conduit for our offices to collaborate in real time and share resources," adds Guzman.
Tony Jones, of DRAFTFCB, agrees. "Remote Director has given us another means to proof accurate color in a quick and efficient environment. Remote Director's consistent color allows the DRAFTFCB Retouching Department to work in the same color space as the company's Print Creative Services Department, which cuts down on rounds of corrections.
"Remote Director also allows for shared retouching services between our offices in New York and Chicago," added Jones, whose company has locations across the globe and is using Remote Director in its New York, Chicago, San Francisco and Seattle offices.
Additionally, Remote Director fits seamlessly into a variety of workflow systems. Its easy integration makes the adoption and implementation of virtual proofing quite simple, and offers users a powerful tool that can be used both internally and with clients.
"Remote Director fits seamlessly into our workflow. The ability to share proofs between offices and attain feedback quickly has enhanced our offerings in terms of quality, turnaround and client satisfaction," says Ron Sheffield, vice president and director of print production at Doner, the largest independently owned advertising agency in North America with approximately $2 billion in combined billings.
"Not only does Remote Director offer agencies tremendous time savings in their proofing and confidence in their color, but it also gives them the ability to be more flexible with their customers and give them additional time during the creative and approval processes," notes John Sweeney, ICS' vice president of sales and marketing.
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