IPA Announces 2007 Business Development Conference and Executive Forum Program
Press release from the issuing company
November 6, 2006--Edina, MN-- IPA, The Association of Graphic Solutions Providers, announced the program for the 2007 IPA Business Development Conference and Executive Forum to be held January 25-27 at the Camelback Inn in Scottsdale, Arizona. The full program is online at: http://www.ipa.org/exec.
The IPA Executive Forum and Business Development Conference will provide attendees with practical knowledge, strategies and tactics for building upon an existing base of business as their companies add new services and set their sites on new markets. Critical trends, an examination of the client's perspective, market segmentation and consultative selling are highlights of an event that examines the realities of succeeding in today's graphic communication industry.
Highlights of the events include Larry Letteney, President, HubCast, Inc., who will review a series of critical trends and their impact on business, as well as bring his recent book, Sea Change, A story of Graphics and Communications in the 21st Century to life. The story forms a foundation for his presentation concerning the fundamental reordering of the print and communications supply chain.
Mark Graham, Chief Knowledge Officer, Yankelovich, will provide an overview of market segmentation, how it is affecting both consumers and customers, and how to use segmentation to grow business profitably. Patrick Morrissey, Managing Partner at Laurus Marketing, will demonstrate how to define and execute a successful go-to-market strategy.
The Executive Forum will address change from global and finite perspectives, where the Business Development Conference will offer specific tactics for transitioning your company culture, compensation program and sales force to support and sustain a consultative selling strategy.
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