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Adstream and ICS partner to integrate remote virtual proofing capability into the Quickcut advertising workflow

Press release from the issuing company

23rd October, 2006 – Adstream, the world’s leading provider of digital advertising workflow solutions, today announces a technology partnership with leading virtual proofing developer Integrated Color Solutions (ICS). Under the agreement, Adstream will offer ICS’ award winning colour-managed soft proofing solution as part of its market-leading Quickcut advertising workflow. In addition to benefiting from the Quickcut service that ensures colour ads are accurately created to publication-specific criteria, automatically validated prior to transfer and digitally delivered direct into the publishing workflow, publishers will now be able to accurately proof files on screen at point of receipt without the need for hard copy contact proofs. ICS technology supports RGB and CMYK workflows, and all standard production file formats. Certified by SWOP (Specifications for Web Offset Publications) and compliant with industry standard International Color Consortium (ICC) ICS products enable onscreen verification of colour accuracy on colour-calibrated monitors. “By integrating the ICS remote proofing solution into the Quickcut digital advertising workflow we are providing users with all the confidence and security of a hard copy contract proof but at much less cost, in terms of labour and materials, and in considerably less time,” explains Joe Jarrett, Business Development Director, Adstream. “Publishers can be confidant that, not only are they receiving colour-validated ads digitally, they can also view the files accurately in a fully digital environment and get them into production at speed”. More than 5,000 companies, agencies and designers worldwide use the Quickcut advertising workflow to ensure that a broad range of production-ready job files are properly prepared, colour-managed, validated and delivered according to individual publishing or print specifications, saving time and resources for content creators and receivers. During the last 12 months alone, more than 2.5 million files representing the full spectrum of print production were developed, validated and distributed to printers and publishers around the world using Quickcut workflow tools from Adstream. Jeffrey Silverman, President and CEO of ICS, said: “We are delighted that Adstream have chosen our technology to provide the soft proofing element within their leading Quickcut online creation, validation and delivery workflow. The advertising industry is moving at speed towards an all-digital production workflow supported by confidence in calibrated monitor proofing and the substantial improvements in efficiency.”

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