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Webinar Reveals How Printers Can Successfully Transition from Print Services to Marketing Services Provider

Press release from the issuing company

Paramus, N.J., November 1, 2007 - A free webinar on Nov. 6th from NAPL and Whattheythink.com will present the experiences and insights of printing companies that have successfully made the transition from print service provider (PSP) to marketing services provider (MSP). The hour-long webinar, at 2 pm Eastern Time, is designed for printing company owners, marketing personnel, and sales staff. The program is sponsored by interlinkONE (www.interlink1.com).
Barbara A. Pellow, director of the Business Development and Custom Communications Services for research firm InfoTrends, will moderate the industry panel in this third webinar in the fall 2007 NAPL/Whattheythink.com series. Attendees will be able to participate in a live question and answer session to get the most from the experience and will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer. Free registration for the program is available at http://members.whattheythink.com/home/webinarregistrationform2.cfm.
As buyers of business communications services seek suppliers who can provide them with a wide range of multichannel communications options, many print service providers are transforming themselves into providers of marketing services. The combination of affordable color and multi-channel campaign marketing solutions with integrated marketing dashboards is helping the savvy print service provider transform into a more profitable marketing services provider (MSP).
MSPs understand that to participate in the more lucrative marketing value chain, they must generate good data and relevant messaging. They also know that success is linked to the creation of one-to-one communications that are based on a deep understanding of the customer's needs. As a result, MSPs are implementing the infrastructure (technical, sales, and consultative skills) to develop solutions for efficient communications.
The next webinar in the NAPL/Whattheythink.com series is:
•    Integrated Campaign Management (Dec. 5, 2007), sponsored by MindFire, Inc.
Earlier webinars in the series (audio and slides available at www.napl.org) included:
•    Findings from NAPL Digital Services Study 2007: Identifying Digital Leaders-The First Step. (Oct. 10, 2007), sponsored by Canon.
•    Web-to-print Technology Applications (Oct. 24, 2007), sponsored by Press-sense.
For more information about NAPL webinars, contact Richard Papale, NAPL director of Strategic Content Development, at (800) 642-6275.