BRIOprint Expands Commercial Offset Printing Services into California and Pacific Northwest
Press release from the issuing company
Minneapolis, MN October 19, 2006 -- BRIOprint, a leading commercial printing company providing large format printing, heat set web printing, and other commercial color printing services, recently rolled out a strategic regional placement initiative in response to purchasing trends within defined market segments.
“Basically, we are accentuating our positives,” said John Marino, Managing Director at BRIOprint in describing the method behind BRIOprint’s expansion efforts. “Without a doubt, there are opportunities to be explored domestically in markets where we have decided competitive advantages. With all the convenience, and speed of the internet, it can never duplicate the effectiveness of face to face sales.“
Large format sheet fed and heat set web printing account for 90% of BRIOprint’s shipped revenues. Toward the end of 2005, the company began examining the origins and purchasing patterns within its extensive client base. They found untapped opportunities within markets where their competitive advantages are most pronounced.
“Though we have numerous competitive advantages, the most obvious is shipping.” said Marino. “If you are a small, growing retailer headquartered in California, it doesn’t make fiscal sense to print store signs in California and then ship them from California, especially when 70% of your stores are east of the Mississippi.”
For BRIOprint, having a direct sales presence in key markets is of paramount importance -- getting in front of people at the moment they think:”Am I paying too much, and losing too much time with my current printing and shipping solution?”
With the placement of account representatives in both Portland and Los Angeles, BRIOprint is hoping to engage new and current clients on a more personal level, and in effect, dramatically shorten the perceived distance between the Midwest and the West Coast.
Though he was not at liberty to identify other target markets for expansion, Marino did state that BRIOprint is “expanding direct sales into markets with demonstrated performance.” BRIOprint plans to expand into as many as 5 additional markets before the end of 2006.
Currently, nearly 99% of BRIOprint’s print related revenues originate outside of the state of Minnesota where it is headquartered. Marino attributes BRIOprint’s success in reaching and selling to clients nationwide to superior phone support and the changing climate of print procurement.
“10 years ago, you couldn’t sell a glass of water in the Sahara without meeting your client on the sand. Now, you can close a 5 figure print order right over the phone if you create the perception you are seated right in front of your client. If you eliminate distance, you eliminate doubt. And with our expansion efforts, that is our chief operative: To eliminate or neutralize distance.”
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