SEATTLE, November 1, 2007—Minecode, a provider of software and product development solutions for enterprise business, announces the release of M6, a channel marketing platform that offers professionals a Marketing Technology Backbone (MTB) solution, providing them with the ability to create, manage, and distribute customized one-to-one marketing campaigns.
Tools commonly used by marketing, sales, and design professionals can be integrated into the M6 framework. The capabilities of the M6 platform allow each organization to shape the system to work within their existing workflows and processes.
"The M6 global platform empowers marketing professionals to merge data with their creative assets and to manage personalized marketing campaigns. Marketers will dramatically increase their campaign ROI without losing control of their brand," said PK Samal, Minecode President and founder.
In addition to fusing creative, marketing, and data materials, M6 enables content to be co-branded in multi-channel communications. This content can include direct mail, e-mail, banner ads, ads via a print provider, and dynamic content such as Adobe Flash and Microsoft Silverlight. Personalized marketing can also be delivered directly to prospects via e-mail or the Web.
"Because [M6] merges relevant data and delivers it to specific customers, M6 can be a powerful relationship-building tool, "said Cory Klatt, the visionary behind the M6 platform. "Customized, timely communication can be made before and after a sale to cement a prospect."
Robust reporting tools in M6 provide timely information, based on which marketing programs and activities generate the most revenue. Additionally, names, profiles, and addresses of customers can be collected and tracked.
"Using technology to create, deliver and trace targeted direct marketing programs facilitates financial efficiency," Klatt said. "With diminishing marketing budgets, professionals are being forced to sell more but spend less. M6's automated campaign management capabilities drive sales opportunities and revenue."
Minecode is a privately held US-based, globally positioned, company that provides end-to-end software and product development solutions for medium to large enterprises. Solutions cater to business and marketing process management, and include such things as database design, data mining, content management, web applications, business intelligence, security, smart devices, configuration management, process optimization, and system development.