GRAND RAPIDS, Mich. and FOSTER CITY, Calif, Oct. 10, 2006 - Chromaticity, Inc., the recognized leader in deploying color management and inkjet technology, and EFI, the world leader in digital controllers, superwide format printers and inks and print management solutions, today launched EFI's new Validation 250 Premium Satin proofing media for the graphic arts and design markets. Customers will benefit from EFI's Validation proofing media through simplified installations, improved productivity, increased profitability and ease of service and support. Validation 250 Premium Satin from EFI is a 250 gram/square meter premium grade proofing media. Chromaticity will be the sole North American distributor. EFI's Validation 250 Premium Satin is designed for use with Epson UltraChrome K3 and similar ink sets. This media features a white point and gamut capacity specifically engineered to meet the requirements of high-end commercial proofing as defined by GRACoL 7, the Graphic Communications Association graphics arts task force's newest guidelines for quality color printing. Validation joins several EFI products Chromaticity distributes to the North American graphic arts reseller channel, including EFI's industry-leading web-to-print platform, Digital StoreFront"Pre-press Workflow solutions, and the scalable and versatile client/server- based proofing solution driven by Bestcolor Technology, EFI Colorproof XF. "We are excited to assist EFI in the launch of an integrated software and media strategy in the US and Canada," commented Peder Nelson, Chromaticity president. Chromaticity will exclusively distribute EFI's Validation media through its network of EFI-authorized dealers. Validation will debut at Graph Expo in Chicago October 15-18, 2006 (EFI Booth #4212). "We're launching the Validation 250 Premium Satin as the first in a series of new high-value offerings to meet the demands of graphic professionals, and will soon introduce additional weights, shades and finishes," said Stefan Spiegel, general manager, EFI Proofing Solutions. "Chromaticity helps our EFI graphic arts customers in North America fully utilize the capacity of our solutions - whether they've deployed Digital StoreFront, Colorproof XF and/or our pre-press workflow solutions. Customers will have the same stellar service with their purchase of Validation paper through Chromaticity." "EFI's Validation will be among all of the products Chromaticity represents with the industry's highest level of technical support, leveraging Colorsource," added Nelson. The Colorsource, an integrated web-deployed help desk solution including an online database, phone support and Webex services, ensures that users will maximize the benefits of their EFI system.