Editions   North America | Europe | Magazine


Sun Chemical Offers Educational Webinar for Brand Owners and Designers on Using Color to Drive Strategy in Products/Brands

Press release from the issuing company

PARSIPPANY, N.J., USA − November 5, 2007 − Brand owners and designers will learn how strategic color decisions can affect their brands by attending a free Sun Chemical webinar on November 8, 2007 at 3 p.m. EST.
As the largest producer of printing inks and pigments bringing color to packaging across the world, Sun Chemical has amassed practical expertise on WHAT and HOW companies use color strategically to create branded packaging experiences and build value in the process.
The webinar, "Elevating Strategy Using Color," will examine what it means today to use color strategically.  Using the examples of the top ten consumer packages chosen by the editors of BRANDPACKAGING Magazine as "most strategic" from their 2007 Packaging Gallery, the webinar will explain how each used color to drive strategy and create greater market impact. For more information on the 2007 Packaging Gallery, see www.brandpackaging.com.
The webinar will also explore the design and technical insights that inspired these packages, and focus on three areas least understood today:  security, sustainability, and speed in the supply chain.
Co-hosted with laga, a design and innovation company that creates brands, products and packaging solutions for consumer package goods companies, the webinar is the third of the "Color Innovation Today" Webinar series, which addresses the importance of color for products and brands—specifically, the "how," "why," "who" and "what" of delivering on global, strategic and innovative colors for a brand.
The final webinar in the series, "Innovating in the Future with Color," will be held on December 6, 2007 at 3 p.m. EST. To register for the free seminar and to view earlier webinars, visit www.sunchemical.com/color.