Editions   North America | Europe | Magazine


WorkflowOne to Save The Smile Train $1.6 Million on Marketing and Fundraising

Press release from the issuing company

DAYTON, Ohio, November 6, 2007 -- WorkflowOne, North America's largest and fastest growing provider of print and promotional products, today announced that it will help The Smile Train by providing significant savings on their fund raising and brand-related spend. By handling all print and promotional product management for The Smile Train, WorkflowOne will save the organization $1.6 million annually. These savings will be used to provide free cleft palate surgery to approximately 6400 children in developing countries. WorkflowOne will also provide additional value-added services including design, sourcing, warehousing, marketing, fulfillment, and delivery for the charity.
Unlike many charities that support a number of causes, The Smile Train is focused on solving a single problem: cleft palates. Clefts are a major concern in developing countries, where millions of children suffer from untreated cleft palates. Most cannot eat or speak properly, aren't allowed to attend school, cannot find employment and face a lifetime of shame, isolation, pain and heartache.  For as little as $250 and a surgery that often lasts only 45 minutes, The Smile Train can give a new smile and a brighter future to a child with cleft palate.
"The Smile Train is a unique charity, in that they turn over 100 percent of every public donation to helping children with cleft palate," said Greg Mosher, chairman and CEO of Workflow Management, Inc., parent company of WorkflowOne. "While most of our solutions save our clients' money, our support for The Smile Train is saving children's smiles and that ROI is priceless."
Cleft lip and/or palate are congenital defects seen frequently around the world. On average, about 1 in every 500-750 live births results in a cleft. However, developing countries and various cultures often see higher frequency rates. Children born with clefts suffer a lifetime of shame and humiliation; in many cultures, being born with a cleft in a developing country is often times believed to be the results of a curse. For example, every baby born in Uganda with a cleft is given the name Ajok which literally means, "Cursed by God." Over the past eight years, The Smile Train has provided free cleft surgery for over 262,254 children by empowering local doctors in developing countries with education and funding to give these unfortunate children back their smiles.
"WorkflowOne is giving thousands of children around the world the opportunity to receive free cleft surgery they urgently need, giving them back their confidence, their smile and often times, their very lives," said Brian Mullaney, co-founder and president of The Smile Train. "WorkflowOne truly understands the challenges facing charities and brings unique expertise to the table, allowing us to continue our mission to eliminate this disfiguring but easily remedied affliction.
WorkflowOne has a long history of working with many of the best-known charities and non-profits. These organizations often turn to WorkflowOne to help manage their brand-related spend, support fund raising programs and develop one-of-a-kind promotional products.  WorkflowOne also brings value to these customers through a "design through delivery" business model, broad portfolio of related services and tangible cost savings.