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AdsML Framework 2.0 Release 8 Issued; Includes Newly Approved XMP Ad Ticket Schema

Press release from the issuing company

DARMSTADT, 2 October 2006 -- The AdsML Consortium released AdsML Framework 2.0 Release 8 today, following member-wide balloting that confirmed the proposed AdsML XMP AdTicket Specification as an approved specification. The XMP AdTicket Schema allows key advertising metadata, that would normally be exchanged in hard copy, to be embedded into digital artwork files, such as PDFs. This information is stored permanently in the PDF file. The AdTicket specification, like other AdsML specifications underwent a controlled development process that included multiple reviews by Consortium members, a period of public review and comment, changes based on the public comment phase and a balloting period for member approval. AdsML Framework 2.0, Release 8 has been approved for general release as of 1 October 2006 and represents the final version of the Framework 2.0 development series. It is a stable release that is the choice of users and vendors who are planning to implement print media advertising supply chain integration solutions. To download the new release, visit http://www.adsml.org. Also included in AdsML 2.0 Release 8 are backwards-compatible changes to the AdsML Bookings, AdsML Materials and AdsML TypeLibraries schemas that improve usability. Additional maintenance changes, also backwards-compatible, were made to several other specifications. New Release Completes Print Media Ad Publication Cycle "With the publication of AdsML 2.0 Release 8, everything is in place to take an advertisement from order and order verification to delivery of ad materials including display artwork and classified content, through to publication," says John W. Iobst, Ph.D., chair of the AdsML Consortium and vice president of operations, Newspaper Association of America, Vienna, Virginia, U.S. "The development of this standard now is frozen, pending feedback from implementers in test projects." Alan Darling, Vio Worldwide, concurs. "With the release of this version of AdsML, the last objections to the adoption of the specfications by developers, advertisers, media buyers, agencies and publishers have been removed. We will be seeing more pilots over the next three to six months that use AdsML at their core."