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Vertis Communications Launches Hispanic Advertising Mailer Program

Press release from the issuing company

BALTIMORE (September 25, 2006) — Vertis Communications introduced today ¡Alcance!TM en tu Buzón, a powerful and exclusive advertising vehicle designed to deliver personalized, trackable retail promotions directly to the mailboxes of 2.1 million Hispanic homeowners. This co-operative direct mail product includes premium coupon pages and special, ride-along promotions to effectively impact the Hispanic consumers. “Hispanics are one of the most important consumer groups with a spending power of more than $600 billion dollars and retailers are looking for more targeted ways to connect with this audience,” said Franklin Rios, vice president of multicultural sales for Vertis Communications. “With ¡Alcance!TM en tu Buzón, Vertis Communications’ Hispanic marketing experts can effectively tailor a retailer’s message and unique design to enable a culturally relevant connection with Hispanic consumers.” The 12-page, bilingual booklet will be distributed in conjunction with major Hispanic holidays – Thanksgiving and Christmas, Cinco de Mayo and Mother’s Day, COPA America, and Mexican Independence Day – specifically targeting multi-generational and multi-gender homeowners during peak shopping seasons. The booklet will contain gatefold coupon panels for center spread advertisers, a card-size coupon integrated on additional pages, trackable personalized barcodes, retail logos displayed on the envelope flap, and exclusive direct mail advertising opportunities for retailers. High-quality premedia, printing, and full delivery services will complete the ¡Alcance!TM direct mailer package.

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