Rockville, MD - EU Services, a full-service direct marketing communications provider located here, has been invited by Xerox to showcase the power of variable data printing for a second straight year at the upcoming DMA (Direct Marketing Association) Conference and Exposition in San Francisco.
As a Xerox Premier Partner, EU Services will offer attendees a first-hand look at some of the variable-data printing possibilities of the Xerox iGen3 digital production press, of which EU Services has two installations. EU Services and other Premier Partners have been allotted space within the Xerox show pavilion to discuss their one-to-one marketing solutions with show attendees.
At the DMA Conference and Expo, EU Services will present a case study of a self-promotional campaign that made extensive use of variable-data printing capabilities to create one-to-one marketing pieces. The EU Services booth will also give attendees an opportunity to personalize a 2007 calendar, which will be printed on one of the iGen3 presses at EU Services and sent to attendees immediately after the completion of the Conference.
According to Art Simpson, President of EU Services, the company appreciates the opportunity to discuss with potential customers its range of one-to-one marketing solutions made possible with Xerox technologies.
"Our involvement with Xerox at last year's DMA Conference and Expo was a success for both companies," said Simpson. "As we discover new opportunities for customers that take advantage of our Xerox iGen3 and Nuvera presses, we look forward to discussing those solutions through this forum."
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.