September 5, 2006 -- Lexington, Kentucky USA -- WhatTheyThink.com today announced the opportunity for industry professionals to attend a free printing industry educational webinar: Web or Sheetfed? How Innovation is Reshaping Short-run Options, hosted by Senior Editor Cary Sherburne. Sponsored by Goss International, the event will be held Thursday, September 14th from 2:00 to 3:00 pm EDT. No-charge registration is available at this special Internet page: http://members.whattheythink.com/home/webinarregistrationform2.cfm This one-hour event will provide graphic arts and marketing executives with insights into how increased innovation and automation is changing the dynamics between web presses, once considered to be dedicated to long-run printing, and their sheetfed cousins. In an interactive question and answer session, including live questions from the audience, panelists will share their insight into the new cross-over points for economic order quantities delivered by offset web and sheetfed presses. By taking advantage of automation, inline finishing and other aspects of today’s web presses, these companies have opened new markets and are generating new revenue streams by delivering short-run applications that were formerly restricted to production on sheetfed presses. Panelists include: - Michael R. Murphy, President, Japs-Olson. Murphy has been with Japs-Olson since 1993 in a number of roles, and has been responsible for developing a wide range of innovative practices in the firm. - April Burke, VP of Manufacturing for Cenveo McLaren Morris and Todd Limited. Burke joined Cenveo MMT as a college intern and has worked there in various roles ever since. Cenveo MMT is a General Commercial Printer in business for 50 years, specializing in greeting cards, packaging and general commercial print. Hundreds of printing executives regularly attend WhatTheyThink Webinars and access the archived material for later review. This session will provide attendees with an opportunity to hear from the experts and participate in a live question and answer session. “With new product announcements from both the web and sheetfed press manufacturers, the web/sheetfed debate is heating up,” stated Randy Davidson, President of WhatTheyThink.com. “By participating in this event, listeners will gain valuable insight into the pros and cons of these two offset printing technologies in a market increasingly driven by shorter runs and faster turnaround times as they consider future investments in their businesses.” Cary Sherburne, WhatTheyThink Senior Editor, is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Sherburne frequently moderates and presents at WhatTheyThink Webinars and other events. “The dynamics of offset printing are changing dramatically,” Sherburne says, “This session will take an in-depth look at how the innovation and automation in today’s web presses can change the game as print service providers strive to reduce costs and take cycle time out of the manufacture of print.” Participants will be able to view and listen to the presentation using a standard Internet browser with audio streamed via computer. About Goss International: Goss International is a global leader in web offset printing solutions, with a complete product range of newspaper and commercial press systems, as well as mailroom and postpress equipment to worldwide markets. With quality accredited global design and manufacturing facilities, Goss International offers the widest range of web offset press systems, enhancements and lifetime service capabilities. About WhatTheyThink.com: WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. About Cary Sherburne Cary Sherburne is a well-known journalist, author and strategic marketing consultant working primarily with the printing and publishing industry. Prior to launching her consulting practice, Ms. Sherburne was the Vice President of Marketing Communications and Outsourcing Solutions at IKON Office Solutions. Her tenure in the printing and publishing industry has also included sales, marketing and management roles at InfoTrends/CAP Ventures, Xerox Corporation, Indigo America and Bitstream. She is a frequent speaker at industry events, a regular contributor to WhatTheyThink.com and has written three books, available through the National Association for Printing Leadership (www.napl.org). Sherburne can be reached at [email protected] or www.SherburneAssociates.com.