November 1, 2007 - Antares Information Technologies has purchased 6 additional camera vision systems from Lake Image Systems to enhance its existing personalization, matching and inserting capabilities in its state of the art Hauppauge, NY headquarters.
"Our clients have asked for solutions to comply with changing data privacy and data security requirements as well as the ability to incorporate more personalized and dynamic data into their direct mail campaigns." said Steve Hertz, Vice President of Sales for Antares Information Technologies. Personalized mail delivers consistently higher response rates and our clients want to include multiple personalized elements in their direct mail campaigns. With the additional capabilities of these camera vision systems, we can offer our clients many different solutions for their specific data needs.
Integrated into our production equipment, these camera vision systems verify barcodes or other optical characters necessary for package verification on financial statements, confirmation statements and direct mail components. Additional personalization solutions available with these cameras include; verified matching of embossed plastic cards, drop-on-demand inkjet cards, and thermal imaged paper cards. Privacy protection is also ensured with image verification. The Lake Image cameras verify that the contents within the envelope are for the intended recipient without double stuffed, missing or duplicate pieces.
"Our ability to automatically ensure matching of personalized mail pieces to envelopes enables us to increase throughput of our highly personalized, complex mailings and increase the value proposition for our clients," stated Steve Hertz, Vice President of Sales for Antares Information Technologies. Lake Image Systems experience and unique solutions provided a quick transition to our expanding production environment.
"As part of our continuing improvement process, we recognize the need to constantly improve data accuracy and these systems are just one part of the process" added Arthur Epstein, CEO of Antares. As a single source provider of data management, print management and lettershop production, our clients look to us to provide data intelligence coupled with high speed production. The purchase and integration of this equipment allows our clients to enhance and grow their marketing programs.
For more information about Antares Information Technologies, contact
Steve Hertz, Vice President of Sales at 631-951-6545 or [email protected]