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Transcontinental Media Appoints Vice President, Digital Media

Press release from the issuing company

Montreal, August 22, 2006 – Natalie Larivière, President of Transcontinental Media, today announced the appointment of Zouhaire Sekkat as vice president, digital media. In his new role, Mr. Sekkat will be responsible for implementing an Internet strategy that leverages Transcontinental Media’s consumer and print brands and builds deeper relationships with advertisers and digital users. “As part of Transcontinental Inc.’s Evolution 2010 business plan, the Corporation’s Media Sector is actively pursuing a strategy of disseminating its content across multiple platforms, especially the Internet, to reflect evolving consumer behaviour,” explained Natalie Larivière. “Mr. Sekkat’s leadership, drive and experience make him the ideal candidate to intensify the implementation of this strategy through this newly created position.” Prior to joining Transcontinental, Mr. Sekkat worked for five years at Trader Classified Media, as vice president, Internet and information systems after being promoted from chief information officer. Before that, he worked from 1989 to 2001 at IBM France and IBM Belgium Luxembourg, finishing as executive project manager, strategic outsourcing, application management services. Mr. Sekkat holds a Masters in Mathematics from the Université Louis Pasteur in Strasbourg. “Transcontinental is offering me an exciting challenge in an environment I know and love – the Canadian media industry,” said Mr. Sekkat. “I look forward to collaborating with Transcontinental Media’s experienced team of managers to develop its many online properties, and further leverage the content of one of Canada’s most prestigious magazine and newspaper portfolios online.” Since March 2006, Transcontinental Media has announced a number of developments in its digital strategy. They include a co-publishing agreement with AskMen.com’s Canadian version; the acquisition of digital in-store display company Enixa TV; a new Web TV studio and expanded newscast service for LesAffaires.com; a partnership with Pecunia, an industry-leading provider of webcast and video communication solutions over IP (Internet Protocol) to corporations, governments and other organizations; and the launch of its classified ad site in Quebec, merkado.ca. It also has 23 online versions of its consumer magazines and 47 community newspaper websites across the country, making it a significant online player in Canada.

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