ECRM Recognizes Apolo Sistemas Graficos With Outstanding Achievement Award For Imagesetter Sales In Latin America
Press release from the issuing company
SAO PAULO, BRAZIL -- July 31, 2006 – From the early 80’s until the mid-90’s imagesetters were the backbone of most prepress departments. With the advent and growing acceptance of CTP platesetters, demand for imagesetters has been in decline in many markets… or so we thought. Today, ECRM announced they have recognized Apolo Sistemas Graficos of Sao Paulo, Brazil with an outstanding achievement award for imagesetter sales in Latin America. The 18-person graphic arts distributor has achieved an astounding 120% increase in imagesetter sales in the Brazilian market over the last two years. The award will be presented to Apolo CEO Michel Guttman Serwaczak by Doug Barr, ECRM’s Director of Sales, Latin America, at a ceremony on August 30th in Sao Paulo.
“We’re honored that ECRM has chosen Apolo for this award,” noted Mr. Serwaczak. “This is a testament to the hard work and dedication of our entire sales and support staff. We have been selling ECRM imagesetters for five years, but over the last three we’ve seen a resurgence in demand. Recently, the Brazilian graphic arts market has benefited from three critical influences: an improving economy, an advantageous exchange rate, and a growing need to replace aging production equipment. For small-to-midsized commercial printers and service bureaus, ECRM imagesetters have become the de facto standard. In our market, film is still the dominant media, especially for smaller service providers. ECRM has always embraced our efforts with quality solutions and never-wavering support. This award is also a reflection of their professionalism.”
“Imagesetters still represent a profit-generating production tool to many trade house and quick printers, especially today because of an imagesetter’s ability to image both film and plate materials, noted Doug Barr, Director of Sales, Latin America, ECRM. “Apolo has long been leader in the Brazilian marketplace and their hard work has built its well-deserved reputation and financial successes. We’re proud to partner with them.”
“While the majority of attention now focuses on “direct-to” technologies like CTP, there is still a flourishing demand for imagesetters,” noted ECRM Vice President Mark Givens. “ECRM has maintained growing or consistent imagesetter sales in every region of the world. What’s really interesting to me is that in addition to Apolo’s achievement, the US market still represents 50% of our total new imagesetter sales. The success Apolo has realized in the Brazilian market, though exceptional, is in keeping with the demand for solutions appropriate to each market segment. ECRM imagesetters continue to offer commercial printers extraordinary production proficiency and value.”
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