ImageBox Uses VUTEk Printers from EFI to Produce Melbourne 2006 Commonwealth Games Graphics
Press release from the issuing company
FOSTER CITY, Calif. – July 28, 2006 - Melbourne, Australia-based full-service graphics printer, ImageBox, has used the high print accuracy, reliability and production flexibility of its VUTEk UltraVu 3360 and PressVu UV 200/600 printers to produce high quality large format graphics for the 2006 Commonwealth Games, held in Melbourne. Installed in some of Melbourne's busiest tourist areas, the job included over 500 square meters of window graphics and signage, designed to create maximum awareness of the games throughout the city.
Dominic Borrello, co-founder, ImageBox, comments, “We were awarded the most challenging and difficult parts of this project, and believe that completing the job within the required standard and time frame would have been impossible without our VUTEk printers. They exceeded all expectations for reliability and flexibility.”
“With a deadline of only three days, the job included the production and installation of two 245 square meter self adhesive vinyl window graphics. Designed to create maximum impact and 24/7 exposure for the event, the graphics were temporarily installed at one of the busiest train stations in Australia – Southern Cross. Featuring images of child athletes, each 15-meter x 18-meter window included 36 1.7-meter x 4.5-meter panels, printed at 600 dpi on the PressVu UV 200/600 and installed in record time.”
The VUTEk flatbed printer was also used to print sponsorship signage and large graphic murals direct to rigid boards. These graphics were then installed at Melbourne"s International Shooting Center, Exhibition Center and airport.
Michelle Herrick, who co-managed the project with Borrello, continues, “Time was critical in this job. As we were working in busy environments, in most cases we could only install the graphics at night, reducing the available installation time. Thanks to the VUTEk printers" ability to consistently provide both high speed and premium quality print, we were able to easily meet the games committee"s overall deadline.”
Image Box also used its UltraVu 3360 solvent based printer to produce a building wrap for Melbourne"s high profile visitor center, located in Federation Square. Printed on one-way vision self adhesive vinyl, the visitor center wrap was printed in panels, covering two full sides of the building. Displaying images of participating athletes, the printed wrap formed an eye-catching backdrop for the games" media launch.
David Asker, co-founder, ImageBox, comments, “As the building was used by a vast number of sports spectators and seen by a high volume of motorists, the visitor center wrap was a major focal point of the games" branding campaign. Thanks to the UltraVu 3360"s 360dpi and high quality inks, the wrap could be seen at very close range with no color matching or print resolution issues.”
The UltraVu 3360 was also used to produce a 3.2-meter x 15-meter backdrop for the games" weightlifting venue, as well as graphics for the Sofitel Melbourne Hotel.
Gary Wu, sales director, EFI-VUTEk Asia Pacific, comments, "Using its VUTEk technology, Image Box has developed a solid reputation for high quality and high speed large format printing solutions in Australia. The Commonwealth Games job demonstrates well the breadth of their capabilities and the opportunities they provide to customers. We are very pleased to be a part of their success and the success of such a high profile job."
ImageBox was founded in 1988, and started as a traditional photo lab. In 1997, it entered the large format digital market to grow its business and enable the company to service the POP, interior, corporate and exhibition graphic markets. In 2000, Image Box installed its first VUTEk UltraVu 3360, and then in 2005 it added the PressVu UV 200/600 flatbed, with both rigid and flexible capabilities.
Borrello concludes, “Gone are the days when you could just produce a large photographic print – clients now want one supplier that can print, finish and install to a vast range of rigid and flexible materials. With our VUTEk technology, we are ideally suited to meet and exceed these expectations, for now and in the future.”
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