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Image Craft Reaps the Benefits of Two New VUTEk Printers From EFI

Press release from the issuing company

FOSTER CITY, Calif. – July 19, 2006 – Arizona-based full service printer, Image Craft LLC, has installed a VUTEk PressVu UV 200/600 and an UltraVu II 3360 from EFI to streamline its business and extend its service offering. The company recently utilized its new VUTEk printers to produce a variety of graphics used to decorate the Arizona State University’s Sports Hall of Fame. EFI is the world leader in digital controllers, superwide format printers and inks, and print management solutions. John Leos, general manager, Image Craft, comments, “In order to stay at the top of our game, we need to provide high quality solutions for any large format requirement. Our new VUTEk printers enable us to extend our production capability and provide further new business opportunities.” Using its new PressVu UV 200/600 to help the company develop its POP/POS business, Image Craft is utilizing the high-resolution capability of its rigid and flexible printer (installed in late 2005) to respond to market demands for superior print quality. Capitalizing on the UltraVu II 3360’s high print speed, Image Craft’s new three meter printer is being used for applications including banners and vehicle wraps, where printer productivity is crucial to job profitability. Leos continues, “The objective of the Arizona State University Sports Hall of Fame job was to create a unique and visually stimulating environment, where visitors could experience and celebrate the university’s successful sports history. To achieve this, we produced a range of promotional and decorative items including window graphics and wall banners, ceiling danglers and floor graphics.” “Our combination of VUTEk printers was perfect for this project, enabling us to consistently print 5000 square feet of high quality graphics onto many different substrates, including mesh and banner vinyl, pressure-sensitive vinyl and rigid substrates.” Image Craft’s new PressVu UV was used to print directly to rigid panels, displaying a collection of the university’s sports programs. Used to decorate the walls of the university hall, the panels were printed direct to rigid substrate, eliminating the need for mounting self adhesive vinyl. By removing this production process, Image Craft saved both time and money. Maximizing the 360 dpi capability of its new UltraVu II 3360, Image Craft also produced vinyl ceiling danglers and a timeline banner for the job. Circling the walls of the university’s sports hall of fame, the 6’ x 155’ timeline banner was installed to display the university’s historic sporting successes, while also providing an important visual focus for the room. A dramatic collage of sports action photos covers the 26’ x 61’ east- and west-facing glass atrium walls, produced on translucent pressure-sensitive vinyl. The Arizona State University job also required the use of Image Craft’s existing two meter UltraVu 2360 and five meter UltraVu 5300 printers. The UltraVu 5300 was used to produce the largest pieces of the job – four 22’ x 25’ banners featuring dynamic photos of university athletes. Promoting the university’s high-profile mascot, Sparky, the two meter UltraVu 2360 was used to produce floor graphics printed on to pressure-sensitive vinyl and installed on the hall’s floor. Leos comments, ‘”We have been extremely impressed with all our VUTEk installations. The new PressVu UV and UltraVu II 3360 have closed the loop in our technology offering. Following five years of success with our VUTEk products, we knew that by partnering with the VUTEk team from EFI and purchasing more, we would benefit from market-leading product consistency, reliability and print quality – we were not wrong.” Image Craft was established in 1979 by current CEO, Doug Olson. Employing 80 people, it today offers a broad range of wide format services including vehicle wraps, outdoor graphics and fine art reproductions. Having recently opened a new sales office in Denver, Colorado, Image Craft is using its new VUTEk printers from EFI to expand its regional services.

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