LIVONIA, Mich., July 18 -- Valassis, the leading company in marketing services and Connective Media, announced today that Gary Yost, President of International Media Properties, has been elected to the Promotion Marketing Association's (PMA) executive committee for the 2007 fiscal year as vice president of membership and marketing. "Serving in this role for the PMA gives me the opportunity to use my knowledge of the industry," said Yost. "I look forward to collaborating with PMA members and industry professionals to promote excellence in integrated marketing." This appointment will give Yost the opportunity to use his extensive marketing experience to help the PMA become a more valued resource for professionals conducting integrated marketing. Throughout his career, Yost has developed integrated incentive-based marketing, trade promotions and media plans to drive bottom-line results for leading companies. "With more than 30 years of marketing experience, Gary is an expert in promotions strategy and targeting consumer behavior," said Claire Rosenzweig, President and CEO of the PMA. "He will bring a unique client perspective that will help the PMA meet the challenges of marketing in the future."