Associates Graphic Services Uses Two Xerox iGen3 Digital Presses to Print Custom Campaigns for Marketing Professionals
Press release from the issuing company
WILMINGTON, Del. & ROCHESTER, N.Y.--July 13, 2006-- Associates Graphic Services moved quickly to get its second Xerox Corporation iGen3 110 Digital Production Press.
The full-service graphic communications provider installed its first press in December 2005 and second in March 2006 to expand its short-run, personalized, full-color digital printing capabilities. The digital color presses are the first in Delaware.
"The cost-effectiveness of using the Xerox iGen3 digital press gives us a competitive advantage over print shops that only offer offset printing," said Charles Copeland, president, Associates Graphic Services. "Personalized content, quick job turnaround and smaller print quantities are critical in the markets we serve."
AGS produces personalized jobs for racetracks and casinos and works with several clients in the medical and pharmaceutical industries to print conference materials, marketing collateral, newsletters, booklets, brochures and postcards. The company expects to double its personalized printing business in the next 12 months.
According to Dave Zamorski, vice president of digital operations, Associates Graphic Services, the company is using its two Xerox iGen3 presses to add impact to printed pieces - enabling clients to craft custom messages and use images that increase response rates and sales for clients.
"By using digital technology we are producing fewer printed pieces for many customers while those jobs are generating higher results," said Zamorski. "This is the ultimate holy grail to a marketing professional."
AGS has been producing personalized work for direct marketing professionals since 1998, when it installed its first Xerox DocuColor 2060 Digital Color Press and two Xerox DocuTech 135 Production Publisher black-and-white machines. The company uses a Xerox FreeFlow Makeready workflow software solution before printing on its Xerox monochrome products to make it easier to prepare and change documents and increase productivity. AGS uses a Creo Spire color server on its iGen3 110 press.
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