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Magazines Post 3.2% Gain in PIB Ad Revenues in First Half 2006

Press release from the issuing company

New York, NY (July 11, 2006) -- Total magazine rate-card-reported advertising revenue for the month of June increased 0.9% compared to the same month last year, closing at $1,946,546,602, according to Publishers Information Bureau (PIB). Ad pages totaled 20,185.35, down 1.7% from June 2005. Year-to-date, PIB revenue closed at $11,143,340,240, an increase of 3.2% over the same period in 2005, with ad pages totaling 114,705.61, at -0.2% against the previous year. June 2006 vs. 2005 Nine of the 12 major advertising categories posted both PIB revenue and page increases over June 2005: Drugs & Remedies; Food & Food Products; Home Furnishings & Supplies; Media & Advertising; Direct Response; Apparel & Accessories; Technology; Retail; and Public Transportation, Hotels & Resorts. Among these, the top page gainers were Public Transportation, Hotels & Resorts; Food & Food Products; and Retail. Top PIB revenue gainers were Retail, Drugs & Remedies and Direct Response. January – June 2006 vs. 2005 In the first half of 2006, eight categories saw PIB revenue and page gains compared to the comparable period last year, with Drugs & Remedies and Retail generating double-digit growth. Apparel & Accessories; Direct Response; Financial, Insurance & Real Estate; Public Transportation, Hotels & Resort; Toiletries & Cosmetics; and Technology saw increases in dollars and pages as well. Double-digit growth in PIB revenue spending in Toiletries & Cosmetics, Drugs & Remedies and Retail helped boost magazine advertising in the first half, helping to offset the continued softness experienced by the Automotive category,” said Ellen Oppenheim, EVP/Chief Marketing Officer, Magazine Publishers of America. “As evidenced by ad spend reports from other media, Auto remains challenged by the changing marketplace.”

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