Stora Enso Centura premium coated paper now FSC-certified
Press release from the issuing company
WISCONSIN RAPIDS, Wis., July 10, 2006 – Stora Enso announces Forest Stewardship Council (FSC) certification of its premium coated printing paper, Centura. Effective July 10, all Stora Enso Centura shipments will be FSC-certified (SW-COC-1930). This label provides the company’s end users with the confidence that purchasing Centura directly supports responsible forest management.
“This FSC certification of Centura means that our customers will continue to enjoy the very best print quality, while demonstrating their respect for environmentally friendly solutions for quality printing,” said Anthony McDowell, vice president, branding and market communications for Stora Enso in North America. “A lot of hard work went into gaining this recognition and certification, which ensures product and manufacturing integrity from the forest floor to the merchant door. We expect FSC-certified distributors and printers to extend this product offering to customers everywhere.”
Centura is one of the finest coated printing papers produced in North America. It features high brightness and provides print brilliance with a clean optical whiteness. Centura contains a minimum of 10% postconsumer recycled fiber from our own recycling facility and offers a highly refined printing surface that delivers excellent print smoothness.
Centura is available in four finishes: gloss, silk, dull and matte. Basis weights range from 70 to 105 lb. text, and from 80 to130 lb. cover. The Centura brand is part of a comprehensive line of Stora Enso coated fine papers produced in North America.
FSC certification requires that a paper product be traced all the way back to the forest through a process called chain-of-custody certification. Chain of custody begins with the harvesting of the tree in the forest, and it includes processing, production and distribution through the mill and right up to when the product reaches the end user’s office or home.
Stora Enso is a vital link in this FSC-certified product chain (see graphic below). The company holds an FSC chain-of-custody certificate (SW-COC-1720) demonstrating that a system is in place to track FSC-certified fiber from the stump to the mill gate. The Stora Enso Wisconsin Rapids, Wisconsin, paper mill then has its own FSC chain-of-custody certification (SW-COC-1930), signifying that it has a tracking system in place to control and verify certain levels of FSC-certified fiber to meet labeling requirements. This also means that the mill obtains a required level of FSC-certified fiber from FSC- certified sources, while the remaining fiber is either postconsumer material or fiber deemed controlled based on FSC requirements.
Stora Enso is a global integrated paper, packaging and forest products company, and a world leader in sustainability. In North America, the company is a leading producer of coated and supercalendered papers, and a premier producer of specialty papers.
Stora Enso papermaking operations in North America are located in Biron, Kimberly, Niagara, Stevens Point, Whiting and Wisconsin Rapids, Wisconsin; Duluth, Minnesota; and in Port Hawkesbury, Nova Scotia, Canada.
Stora Enso and sustainability
Stora Enso is the only paper and forest products company that has been included in the Dow Jones Sustainability Indexes for seven consecutive years, receiving the highest possible score (100%) in investor relations, environmental reporting, environmental policy and industry-specific environmental management systems. Stora Enso is a founding member of the Chicago Climate Exchange, a voluntary program for reducing greenhouse gas emissions through market-based trading, and was evaluated as “best in class” in addressing climate change, according to the Carbon Disclosure Project.
It was also recently named one of the Global 100 Most Sustainable Corporations in the World by the World Economic Forum. Stora Enso is the world’s oldest continuously operating company, with documented shares dating to 1288. Today, Stora Enso shares are listed on exchanges in Helsinki, Stockholm and New York.
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