Montreal, July 4, 2006 – Transcontinental announced today it has acquired Zoupla Communications Inc., the Montreal-based publisher of the popular recipe website recettes.qc.ca and household tips site trucsmaison.com. The acquisition, which comes as part of Transcontinental Media’s strategy to pursue the development of new products and services across multiple media platforms, makes Transcontinental Media the leading online recipe publisher in Quebec.
The site recettes.qc.ca was founded in 2000 by Marc Gauthier and Nicolas Bonneau. Through a user-friendly interface it presents simple and economical everyday recipes to its audience of close to a million unique visitors per month and 137,000 subscribers to its weekly newsletter. This reader base also supplies most of the site’s more than 4500 highly consulted recipes, thereby giving Transcontinental Media access to both a strong content bank and a dynamic virtual community. trucsmaison.com is a site full of helpful, user-generated tips covering myriad household topics, from DIY and maintenance to gardening to household finances and everything in between.
Francine Tremblay, senior vice-president of consumer publications for Transcontinental Media, said, “The content and readership of recettes.qc.ca and trucsmaison.com are important additions to our portfolio of consumer websites, which also includes coupdepouce.com. For our readers, Transcontinental is now the largest online recipe publisher in Quebec, making us an inevitable resource. And for our advertisers, this complementary acquisition to our other online and print publications further broadens our Francophone consumer base, an integral part of our coast-to-coast Canadian audience. recettes.qc.ca also provides us a good platform to launch a similar service in English Canada through our very popular Canadian Living brand.
“The acquisition of Zoupla Communications is just one example of the implementation of our digital strategy to extend our content across multiple media platforms, as announced at the launch of our Evolution 2010 business project in November, 2005,” said Yves Daoust, Transcontinental’s general manager for new media. “Since that time we have announced a co-publishing agreement with both AskMen.com’s Canadian version and a licensing agreement for More magazine’s Canadian version, the acquisition of digital in-store display company Enixa Media, a new Web TV studio and expanded newscast service for LesAffaires.com, and the launch of our classified ad site in Quebec, merkado.ca. Add to this our visitors to the 23 online versions of our consumer magazines and 47 community newspaper websites across the country and it’s clear we are becoming an ever more significant online player in Canada.”
Nicolas Bonneau and Marc Gauthier, co-founders of Zoupla Communications Inc., said, “We are very pleased to see our sites find a home within Transcontinental Media, and we are sure our readers and advertisers will appreciate the added value of links to Transcontinental Media’s vast product and service offering. The company’s complementary, quality content and strong communities of interest make it a perfect fit for the services we have developed over the past six years.”
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