Montreal, June 29, 2006 – Luc Desjardins, President and CEO of Transcontinental Inc., today announced the appointment of Natalie Larivière as President of Transcontinental Media. The fourth-largest print media group in Canada, this subsidiary comprises the Corporation's magazine- and newspaper-publishing operations, as well as door-to-door distribution of advertising material and digital media. Transcontinental Media has more than 3000 employees and posted annual revenues of $555 million in 2005. The appointment of Natalie Larivière will take effect on August 7, 2006. “In our Media Sector, we are actively pursuing a strategy of market consolidation, new product and service development, and dissemination of our content across multiple digital platforms, and Ms. Larivière is the ideal candidate to intensify the implementation of this strategy,” said Luc Desjardins. “Natalie is a creative and passionate manager, and Transcontinental will benefit from the additional experience she brings in the area of consumer needs and her remarkable expertise in electronic commerce. Her business administration training is a perfect complement to her entrepreneurial side, and I feel certain that she will motivate our Media Sector employees to achieve our ambitious growth objectives. I am delighted to have her on our management team.” Prior to joining Transcontinental, Ms. Larivière was at Quebecor Media, where she was president and CEO of the Book Publishing Group and president and CEO of Groupe Archambault Inc. Before that, she had been with the National Bank from 1987 to 2000, where her responsibilities included managing the bank's electronic services for businesses and all electronic commerce projects. Ms. Larivière has an MBA from the Université du Québec à Montréal. “Transcontinental is offering me an extraordinary challenge in an rapidly changing environment – today's media industry,” said Ms. Larivière. “I'm thrilled to be joining a growing company with values and a vision that I personally share. In my new role, I will be surrounded by a team of experienced managers, each one a respected authority in their field in Canada. Transcontinental Media has one of Canada's most prestigious portfolios of magazines and newspapers, and these will continue to form the basis of our growth and our digital development. Like Transcontinental, I value innovation very highly, and we will take every available opportunity to implement our common vision. I'm determined to mobilize the various teams to achieve our shared goal.”