Paramus, N.J. - 5/26/2006 - The threats—and opportunities—presented by China’s growing printing industry...a “no-nonsense” look at what it really takes to migrate to a digital workflow. . .the latest strategies for tracking job-related costs...The premier issue of the NAPL Business Review, published by NAPL (www.napl.org), the trade association for excellence in graphic communications management, and being distributed to members in May, contains informative articles on these and a host of other important and timely industry issues.
“In today’s challenging and ever-changing business environment, information is power, and the NAPL Business Review provides our members with a convenient and comprehensive resource for the information and insights they need to move their organizations forward,” said Joseph P. Truncale, NAPL president and chief executive officer, in announcing the new periodical.
“In addition to the articles, the NAPL Business Review adds value for our members by pointing them to resources for additional information on the topics that interest them, including NAPL’s interactive members-only online forums,” said Dawn A. Lospaluto, NAPL senior director, Communications, and editor of the new periodical.
To be published bimonthly, the NAPL Business Review couples in-depth analysis of industry trends with actionable information members can use to advance their business. Included are:
In-depth articles on critical industry issues.
Informative case studies.
Function-specific sections devoted to sales and marketing, production, technology, and financial management.
Columns by noted industry experts, including NAPL Vice President and Chief Economist Andrew Paparozzi, on industry trends and economic developments; NAPL Consultant Howie Fenton, on digital technology applications; sales guru Peter Ebner on finding and capturing sales; and Suzanne Morgan of Printbuyers Online on reaching today’s print buyer.
To request a complimentary copy of the NAPL Business Review and to learn more about the benefits of NAPL membership, call 800.642.6275 and choose Option 4 for the NAPL Customer Service team.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.