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XMPie Integrates USADATA With uStore

Press release from the issuing company

PHILADELPHIA, May 16, 2006 - AIIM/ON DEMAND 2006 -- XMPie, www.xmpie.com, the award-winning provider of dynamic publishing software announced today it has entered a partnership with USADATA, a leading provider of privacy-compliant consumer, business and specialty mailing lists and sales leads. XMPie has seamlessly integrated USADATA into its Web-to-Print storefront solution, uStore, providing users an easy option to procure mailing lists online and incorporate the recipient data into XMPie variable data documents and campaigns. Print service providers or marketing departments can now allow their customers to shop for marketing lists within the uStore interface and workflow. Customers can customize documents in uStore and import USADATA recipient lists through the uStore interface, thus streamlining the process and eliminating the painstaking task of building a list elsewhere and applying the data to the campaign. Once a uStore owner opens an account with USADATA, the administrator can subsequently make this list purchasing feature available on a per document basis, eliminating the need for each list purchaser to open their own USADATA account. "We entered this partnership in response to increased industry demand for integrated data purchasing capabilities," stated Jacob Aizikowitz, chairman and CTO of XMPie. "We selected USADATA because of the depth and breadth of its data and ease of integration with XMPie. This integration is a dramatic workflow improvement for store customers, which translates into more online business with increased profitability." "USADATA is thrilled to be teaming with XMPie on this cutting edge solution," said Bruce Meberg, senior vice president of USADATA. "The combination of XMPie's Web-to-Print solutions with USADATA's Leads Module will enable users to order entire mail campaigns rather than just the printed mail piece. The use of high quality prospect data along with the ability to promote corporate best practices in list targeting means campaigns are directed toward the best prospects, leading to more responses and a higher return on investment." This feature will be available with uStore 2.0 in the summer of 2006. All current uStore customers will receive this feature as an upgrade at no additional cost under their maintenance. For more information, visit www.xmpie.com.

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