Transcontinental Expands Direct Mail Capacity In North America With Nipson
Press release from the issuing company
Elk Grove Village, IL( April 28, 2006) — Transcontinental Inc., the seventh largest printer in the North American market, has added to its direct mail capabilities by installing six new VaryPress 200s in its facility in Philadelphia. This installation adds to the company's current six Nipson 8000s giving Transcontinental greater capability and flexibility for a wide range of direct mail applications.
With Nipson digital presses, Transcontinental can offer more choice to customers for direct mail campaigns in terms of paper thickness, substrates, and document complexity. Nipson's technology uses a combination of magnetography and non-heat flash fusing to print on a wide range of materials including foils, plastics, labels, and carbonless paper. Nipson presses also enable more complex and high added-value applications such as tipped-on cards, duplex printing, and MICR printing.
“We are committed to investing in technologies that improve our ability to service our direct mail customers,” says Chris Carosella, Vice President of Direct Mail, East Operations, Transcontinental Direct. “The new VaryPress systems add to our capability for high volumes of direct mail and also give us the flexibility our customers need to grow their business with unique and effective direct mail pieces.”
The six new VaryPress 200 units installed at the Transcontinental facility include the 4000th magnetographic press delivered from Nipson's manufacturing facility in Belfort, France.
“This important landmark demonstrates that a solid and growing group of Nipson users worldwide are finding Nipson's flexibility and durability key to serving their customer needs,” says Alfons Buts, managing director of Nipson Digital Printing Systems PLC. “We are happy to play an important part in Transcontinental's expanded service to the direct mail industry and look forward to many years of continued service and support.”
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.